Moving images, a soundtrack, and specially-curated aromas bring Van Gogh’s masterpieces to life.
Van Gogh Alive has toured to 50 cities around the world and become the most visited multi-sensory art experience to date. In its wake, it has dispelled the traditional way of seeing art and brought to the world such an experience that envelopes the audience in sight, sound, and smell. (Featured image: grande_exhibitions)
The masterpieces of the Dutch post-impressionist painter—think The Starry Night, Sunflowers and over 3000 more images—now swirl, sway and soar, drawing the public in as they are digitally displayed on giant screens, columns, walls, the ceiling, and even the floor.
Now, Grande Experiences—the team behind the immersive exhibition as well as The Lume in Melbourne and the permanent Museo Leonardo da Vinci in Rome—has announced that the state-of-the-art exhibition will be touring Australia.
The immersive experience began its Australian tour in Sydney last year after being forced to postpone its Melbourne event due to the pandemic. Its next stop will be in Adelaide as part of the city’s new midwinter festival, Illuminate, in June. From there, it will head to Brisbane, Canberra Newcastle and Perth. However, dates for these cities have not yet been announced.
Whether it arrives this year or next, we’re excited. In Adelaide, a specially-built venue measuring a huge 25,000 square-feet and designed by Australian Anna Cordingley will house the experience. Visitors will be able to wander through the space, choosing their own paths, as detailed images of famous artworks are projected all around.
Like the dates, there is no word whether Perth will get something similar. Nonetheless, the vibrant colours and vivid details of Van Gogh’s technique and style will be made visible in never-before-seen detail and will also be accompanied by a classical soundtrack that helps interpret the thoughts, feelings and intentions of the master painter.
Visitors will get to explore the nooks and crannies of the exhibition no matter the venue. They will also be immersed in many of the sites of Van Gogh’s inspiration with fragrances specifically designed to evoke the setting of the paintings.
Experience Vincent Van Gogh, and art in general, in a way you never have before. Van Gogh Alive is so much more than what you have already seen online.
Sign up to the waitlist to be the first in the know when dates are revealed.